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Brand Activations
From conceptualising out of the ordinary activations to providing turn-key event solutions and having pioneered smart activations, we take pride as one of the most innovative boutique activation agencies in Singapore.
Featured case studies
ANESSA’s globally first smart experiential pop-up at Orchard Road – Singapore
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ANESSA
Bringing together two of No.1 world wide brands – L’Oreal Paris Men Expert & Philips Electric shavers, in partnership with Changi Airport Group, Shilla Duty Free & Spring-cass
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High level call-to-action messaging to maximise brand visibility from afar
Creating an exclusive & experiential one stop Male Grooming Club for men to recharge before flying.
A differentiated yet integrated brand experience.
Classic, heritage barber saloon inspired design elements to create an environment where men feel welcome.
Dedicated gift station to drive festive purchases
Shop, Refresh & Relax: Lounge area with complimentary charging points.
Travel retail inspired dedicated brand touch points.
Travel retail inspired dedicated brand touch points.
Where Technology meets Personalisation
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The personalised self servicing consultative hot-spot with instant product recommendations
The experiential infinity tunnel with lighted iD stripes leading you to the recommended product experience booth
A sensor integrated Clinique iD display offering multi-sensorial product experience
The RFID band delivering a seamless omni retail experience for shoppers
Unwrapping a dazzling, social-worthy Christmas for Chomel during Christmas at Orchard road – Singapore
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A strong, festive feature during the 2019 Christmas celebrations at Orchard road
Extending the pop-up feature for 2020 Chinese new year due to overwhelming success from the Christmas period sales
Concept ideation, technology road mapping and Singapore launch of 1st ever pop-up dedicated for Shiseido group’s Japanese beauty initiative
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Global premier of #myjapanesebeauty initiative at orchard Road - Singapore
Global premier of #myjapanesebeauty initiative at orchard Road - Singapore
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Image credit source: Clozette
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Image credit source: Shiseido
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Image credit source: Clozette
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Image credit source: Discovery SG
Zone 1: Disrupt orchard road passer-bys through intuitive distance-triggered screens
Zone 2: Immerse into your beauty fantasy journey with a welcoming dose of magical fantasy
Zone 3: Snap magical moments of your imaginative self at the enchanted beauty garden inspired by TSUBAKI botanics
Zone 4: Weave your beauty dreams with everlastingly smooth silk installation inspired from SENKA
Zone 5: Beat the sun and shield all seasons at ANESSA all seasons adventure room
Zone 5: Beat the sun and shield all seasons at ANESSA all seasons adventure room
Zone 6: Complete the seamless experience with collection concierge
Zone 7: Hassle-free, seamless purchase with our beauty vending solution
A seamlessly O20 experience by integrating the pop-up experience with Watsons ecommerce site
Pop up exhibition booth designs for Taiwan, Xiamen, Shanghai & Japan
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Impactful brand elements amidst a small exhibition space
Clear navigation of product categories for B2B clients
New design equity rollout and experiential brand activation for Philips Oral Care IDEM, Singapore
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Disrupt and attract : The new look organic structure with translucent transitions and subtle material unifies the brand’s commitment to offering a beautifully smooth customer experience for personal care shoppers
Impact & Trigger: Key impact visual to attract & trigger shoppers to upgrade their dental regime
Attract & engage : A dental check hot spot area was created for Zoom to pull customers to the booth for an engaging, experiential & educational experience
Engage & convince : Development of a an engaging brushing station offers customers real time experience in understanding the USPs of Philips electrical brush.
Exhibition booth at Taipei Food fare – Taiwan
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A theatrical, sensory tea bar with an integrated brand wall
Clear product navigation with dedicated lounge area for B2B client discussions
Integrated B2B and consumer verticals delivering seamlessly holistic solutions
House of Shop! A pioneering 02O experiential activation embedded with a series of smarter store solutions
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Credit for Image Source: The Smart Local
Credit for Image Source: The Straits Times
Experience in-store purchase online wine sommelier sessions and enhanced sensory tea experiences complimented by scan and pay FCDIGI platform
fcsense platform delivering an interactive, educative and immersive experience triggered by shopper responses
Incentivising Christmas magic gaming experience with redemptions across orchard road powered by FCPLAY
House of shop! is an intelligent space providing real time actionable insights through fcinsight dashboard
Hong Kong based heritage sauce maker creates an impactful impression in Singapore at World Gourmet Summit 2016
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Design of a hot spot area through integration of a live kitchen within the booth to feature a collection of signature cuisines created with Lee Kum Kee’s sauces.
Translating design into reality: Implementation & execution of Lee Kum Kee booth
FC3s integrated modular smart spaces
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Driving maximum customer engagements through gaming hot spots, sensor powered displays & hassle free hybrid app purchase experience