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Experiential Design
Experiential Design
With Our experience of over 10 years combined with our smart interactive and analytic solutions, we are well-positioned to sustain as one of the best in class in-store experience specialists in Singapore.
Featured case studies

Geberit
Bath solutions
New retail design equity rollout in Asia
From creative space planning to Experiential retail display, GEBERIT sets a new standard for home & bath retailers
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Hong Kong: The transformed design for EBON Hong Kong retail showroom
Hong Kong: The new display identity rollout for basin display at EBON showroom
Singapore: The transformed design at Econflo Singapore retail showroom
Singapore: The transformed design at Econflo Singapore retail showroom
Hong Kong: Proposed new design for Shun Lee showroom

Steeped
F&B
Delivering a contemporary tea and spirit experience for the brand’s first standalone
A new breed theatrical experience of tea and sprits arrives at the popular stretch of shophouses
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Where authenticity meets artisanal innovation, featuring a theatrical tea bar as centerpiece
A clean, minimalist identity, with 1st launch being at tan queelan

Watsons Bugis
Skincare
Launch of 1st O2O experiential smart retail display
First ever integrated experiential O2O retail display implementation powered by FCSENSE, FCDIGI, FCPLAY technologies
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Customised gaming hot spot delivering ANESSA brand attributes at Bugis Watson Singapore
Integrated o2o display driving customer engagements through AR powered experience and sensor triggered in-store interactions

Ripcurl Singapore
Fashion retail
New retail identity rollout in Singapore
The brand new look and transformed experince comes to life at iconic jewel Singapore
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Introducing the new material palette and store layout
Dedicated new low height hand rail and apparel display for new extensions/ non-core range
Dedicated new wall display for core range.

Grohe in-store
Kitchen and bath solutions
Planogramming system and design adaptation guidelines for Singapore implementation
Establishing a consistently premium Grohe experience for customers across Singapore
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Grohe Store Implementation guidelines for shower system panels
Design extension for kitchen appliances
Design implementation of new concept experience at Bathlabz retailer - Singapore
Design implementation of new concept experience at Bathlabz retailer - Singapore
Design implementation of new concept experience at Bathlabz retailer - Singapore

Raffles Hotel
Luxury
Creating a holistic tea experience at the refurbished iconic heritage hotel
From in room tea display to banquets and retail, a transformed tea experience awaits at Raffles hotel Singapore
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Refreshed packaging design
In-room tea display
Banquet display
Hotel pool bar /café display
Sensory hotspots powered by FCSENSE

Philips MG
Male Grooming
Retail vision rollout
Manifesting a distinctive, masculine environment at Philips Male Grooming retail touch points
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Toolbox hero branded footprint: Integration of Philips distinctive toolbox concept into a free standing unit, ideal for pop up use.
Retail vision rollout 2016: Design, build and maintenance rollout for image corners at major retailers; Harvey Norman/Courts Singapore

ZA
Cosmetics
Concept development, planogram, fabrication and fit-out of refreshed ZA identity
Conceptualising the new visual identity and planogramming system to position the brand as an expert in eye make up and base products
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Concept launch at Watsons’ and NTUC finest outlets across Singapore

Grohe VR
Point of display experience
Development of regional in-store display tool kit for the launch of Grohe’s revolutionary ”custMyspace” VR design solution
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Design guideline for presenting the future of interior design at Lixil flagships’ point of display hot spots across Asia

Teabox
Specialty tea retailer
Development of on-line retailer’s first ever dedicated retail store experience
Presenting a transcending multi sensory designer tea experience for brand’s 1 st standalone retail store
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Signature display inspired by the logo key line of sight
Seamlessly integrated story telling elements emphasizing brand’s fresh attributes
A 180 degree display solutions to capture attention from all transit directions

Northpoint City
F&B
Layout planning & design adaptation for F&B kiosks Heavenly Wang, Blackball & Natsu
Refreshed concept dining design implementation for 3 F&B store designs at Northpoint City Mall
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Refreshed identity of Heavenly Wang cafe
Refreshed identity of Heavenly Wang cafe
New identify for natsu takeaway kiosk
New identify for black ball takeaway kiosk

The 1872 Clipper Tea Co
Homegrown Specialty Tea Retailer
Retail reinvention & GTM strategy development
Crafting a new age experiential retail strategy for heritage tea brand and launch of 1 st flagship at Ion Orchard – Singapore.
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2015 : Development and Launch of brand’s first retail concept in CK Tang departmental store Orchard Road Singapore
2016 Concept rollout at Raffles City Singapore
2016 : Launch of the brand's first flagship store experience at Ion Orchard Singapore
2018 : Development and launch of brand’s café extension at ION Orchard Singapore

The 1872 Clipper Tea Co.
The 1872 Clipper Tea Co.
Homegrown Specialty Tea Retailer Design rollout of travel retail counters
Refreshed travel retail exclusive displays Changi T1, T2, T3 and T4
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Design adaptation, fabrication and fit out of wall bay unity at Changi T4
Design adaptation, fabrication and fit out of wall of island displays at Changi T1, T2, and T3

GFI
F&B
Concept development fabrication and fit out
Turnkey solution to launch the clean eating start-ups 1st standalone store at Kallang wave mall
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Fresh, clean look to strengthen the brand’s commitment for clean eating is complimented by subtle pops of playfulness appealing to the younger demographics
Optimized space planning with 12 seater café made possible under 200SQft space
Buzzing the clean eating vibes with often full house days

W.Lab
Cosmetics/Skincare
In-store launch of Korean cosmetic range
Launch display units across 10 major Watsons outlets island wide.
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Design Implementation: Watsons Singapore

KOWA
Health
In-store display at BHG- Bugis Singapore
Design adaptation, fabrication and installation of in-store display during the brand’s launch in Singapore
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In-store display at BHG- Bugis Singapore
3d printed elements to enhance sensory experience

Kate
Cosmetics
Design development and rollout of retail fixtures, KVs and instore collaterals
Refreshed retail concept launch with 1 st roll-out in Singapore’s flagship outlet at Takashimaya.
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Refreshed retail concept, with 1st rollout in Singapore’s flagship outlet at Takashimaya
Takashimaya Orchard Road KATE New look wall bay

SONY
Smart POS retail display launch at Singapore flagships retail stores
Showcasing the new age POS experience powered by FCSENSE technology at SONY’s Singapore flagship stores on Orchard Road – Singapore
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Integrating a suite of sensors to deliver an enhanced shopping experience at the new Sony camera display
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Sony